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[DOWNLOAD] ~ Launching New Products ~ by John Westman & Paul Sowyrda ~ Book PDF Kindle ePub Free

Launching New Products

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eBook details

  • Title: Launching New Products
  • Author : John Westman & Paul Sowyrda
  • Release Date : January 25, 2015
  • Genre: Marketing & Sales,Books,Business & Personal Finance,
  • Pages : * pages
  • Size : 2188 KB

Description

The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.


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